In June 2011, chief executive of Ann Summers and Knickerbox Jacqueline Gold launched Women On Wednesday, a campaign to help support women in business – a subject she feels very passionately about.
How #WOW works
Every Wednesday, between 1pm and 3pm, Jacqueline invites female business owners to tweet her using the hashtag #WOW with a short description of their business. She then picks her three favourites and re-tweets them to her 50,000+ followers. The three lucky winners also receive a #WOW badge to display on their website.
When picking her winners, Jacqueline looks for interesting businesses with strong brand values and the potential to grow and succeed in their industry. Websites must be well-designed, and entrepreneurs need to demonstrate a good business sense and to have considered what the consumer wants and how to deliver it.
Letterbox Gifts is a #WOW Winner
We’re so pleased to have been picked by Jacqueline amongst all the other fantastic companies who entered. For such a young company it’s a great boost for Letterbox Gifts to have been picked as one of Jacqueline’s favourite businesses. Thank you to everyone for all the kind comments and messages we have received over the last few days!